The energy of the future is being created today. While the current renewables market is undergoing dynamic changes, the long-term vision is clear: solar and wind, supported by battery storage and hydrogen production, will be the cornerstones of a stable and clean energy sector.
The current situation: the paradox of cheap electricity
The year 2025 has brought a phenomenon to the European market that until recently seemed like science fiction - negative electricity prices. The surplus of generation during sunny days, especially at weekends and holidays, has led to situations where wholesale electricity prices have fallen below zero in the short term.
For consumers, this may sound like welcome news. But for generators, including solar operators, the situation means pressure on project economics and concerns about return on investment.
The high production, combined with the lack of storage capacity and insufficient grid flexibility, shows that the transition to renewables is not just a matter of installing panels and wind turbines. It is a systemic change that needs time and smart solutions.
Why the status quo is not final
Negative prices are not a sign of energy abundance in the long term, but the result of a technological transition that the market cannot yet process efficiently.
Electricity is available, but the tools are not in place to use it properly when it is abundant and to store it for when it is needed most.
The construction of battery storage, the development of smart grid s, the growth of electromobility, the digitalisation of consumption and the increasing demand for electricity due to the decarbonisation of industry will change the energy market beyond recognition in the coming years.
What looks like a problem today will be a huge opportunity tomorrow.
A stable future: the return of attractive returns
As the grid gets smarter and energy storage capacity becomes more affordable, electricity prices will stabilise.
Flexible consumption management, smart tariffs and growing demand for green energy will create new market opportunities:
- Battery storage will allow energy to be stored cheaply during surpluses and sold when electricity is expensive.
- Solar operators will be able to optimise their revenues according to actual demand.
- Consumers will be incentivised to shift their consumption to hours with higher generation, helping the grid to balance.
As a result of these changes, the return on investment for PV projects will again increase significantly - both with and without batteries.
Hydrogen: a new chapter in energy storage
Green hydrogen is another key element of the future energy sector.
Surplus electricity from the sun and wind can be used to produce hydrogen using electrolyzers - a clean fuel that can be stored, transported and used in industry, transport and energy.
Hydrogen battery cells represent a long-term energy storage option - overcoming the limitations of conventional batteries and allowing the grid to stabilise even during days or weeks without sufficient RES generation.
By investing in infrastructure for hydrogen production, storage and use, solar and wind power plants will become a key part of the new hydrogen economy.
Investing today means being prepared
Although the current market situation may look uncertain, now is the ideal time to start building.
Building solar plants and battery storage, getting the necessary permits and commissioning takes time. Those who choose to invest today will be ready to reap the rewards when the market stabilises and demand for stable green energy increases dramatically.
The vision is clear:
- A flexible and smart energy grid.
- Stable revenues from renewables.
- A significant role for hydrogen and storage in the energy transition.
Summary of key points
✅ The current negative electricity prices are a temporary consequence of the technology transition.
✅ Battery and hydrogen storage will be key to stabilise the market and improve project returns.
✅ Green hydrogen production will open up new opportunities for long-term energy storage.
✅ Investing in PV and storage today means being ready for the great renewable energy comeback.